Joule. [ jōōl, joul ]

The SI derived unit used to measure energy or work. One joule (J) is equivalent to one watt-second. (Oxford Languages, 2024)

Energy surrounds us. It is part of almost everything in our lives and a critical ingredient to achieving many of the United Nations Sustainable Development Goals, economic prosperity and quality of life.

At Joule, we see access to clean, reliable, affordable energy as essential to sustainability and peace. Our work is our commitment to puzzle through the complexities and to contribute to energy solutions that help Canadians, and communities, globally.

Communications. [/ke-myoon-e-kāSH(e)n/s]

The imparting or exchanging of information or news; the successful conveying or sharing of ideas and feelings. (Oxford Languages, 2024)

The best technical and policy solutions have communications embedded into them from the start, through early engagement and participation of employees, rightsholders, communities and decision makers. Communications is also integral to talent attraction, public education and alignment and engagement of skilled and motivated workforces that underpin reputation.

At Joule, we work to build relationships, content and channels that support progressive policy development and enable  innovative energy infrastructure. We help organizations build excellence in technical, environmental and social solutions that start at the workface, with input from the communities whose expectations we need to meet. 

In short, we help create authentically wonderful companies in the energy sector and connect them with the people who count on them, for a sustainable and people-centred future.

We support and strive to emulate the Canadian Public Relations Society definition of public relations.

“Public Relations is the strategic management of relationships between an organization and its diverse publics, through the use of communication to achieve mutual understanding, realize organizational goals and serve the public interest.”

(Flynn, Gregory & Valin, 2008)

Jacquie Hoornweg, MCM, ABC, she/her,
President

Jacquie was a member of the executive leadership team at Ontario Power Generation from 2011-2014 leading the Corporate Relations and Communications team across Ontario. She currently teaches energy policy at Ontario Tech University, where she is an adjunct professor. She also teaches reputation management at McMaster University. She’s led communications and policy teams in both private practice and as executive director at the Brilliant Energy Institute at Ontario Tech. Her efforts in nuclear leadership and communications were recognized with the Howard A. Smith Outstanding Contribution Award by the Canadian Nuclear Society and Canadian Nuclear Association in 2021. She is a fellow with the Canadian Global Affairs Institute.
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Featured Partners

Daniel Hoornweg, he/him, PhD, Associate Professor and Researcher, Ontario Tech University

Passionate about sustainable cities; a manager, researcher, board director, professor and mentor, Dan spent two decades at the World Bank working with cities worldwide. His depth of experience is drawn from his work with more than 350 local governments, plus provincial and national agencies globally. He has also served as the Province of Ontario’s Chief Safety and Risk Officer and worked with the City of Guelph and Government of Bermuda. In Ontario Tech University’s Faculty of Engineering and Applied Science, Dan teaches energy and urban systems and his research focuses on energy and material flow analysis, transportation, and the local science and politics of sustainability. Dan’s degrees include Earth Sciences (University of Waterloo), Masters in Environmental Engineering (Guelph), and a PhD in Civil (Sustainability) Engineering (University of Toronto, 2015).  

Alexi Charles, he/him, IT and content development specialist

Alexi, from the island of Saint Lucia, is an Ontario Tech University graduate with a degree in Game Development, Entrepreneurship, and Interactive Media. He previously worked as a Finance Analyst Intern at RBC, focusing on financial document processing, and contributed at the Brilliant Energy Institute as a Programs Assistant, where he was responsible for the newsletter and client application updates. Currently an IT and Content Development Specialist at Joule Communications, he strives for innovation in digital user experiences. Outside work, he explores 3D level creation, web development, and maintains a keen interest in reading, enriching his creativity and perspective. 
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